Emedia UK Com’s About Page – SEO Company and Founder Information
Emedia UK Com is a search engine optimization company founded in 2003 by Mike Woodhead. The company provides SEO services for businesses looking to improve their organic search visibility and grow their brands.
About the Founder
Mike Woodhead is an experienced digital marketer and SEO expert. He founded Emedia UK Com with the goal of taking a integrated approach to SEO that utilizes the latest techniques in data science, machine learning, and natural language processing.
After resigning from his corporate job, Mike saw an opportunity to change the SEO industry by focusing on semantic search and topical authority. He believed that many SEOs were still overly focused on outdated link-based metrics like PageRank, while search engines like Google were evolving to understand search intent and context better.
Emedia UK Com’s Approach
Emedia UK Com takes an integrated approach to organic search optimization and branding, utilizing areas like:
- Data Science: Applying data science and ML algorithms to extract insights from SEO data.
- NLP: Using natural language processing to optimize content for search intent.
- Technical SEO: Optimizing site architecture, speed, rendering, and indexing.
- Local SEO: Improving local search presence on Google My Business, Apple Maps, etc.
- CRO: Optimizing landing pages and funnels to boost conversions.
- Link Building: Securing high-quality backlinks from authority sites.
The focus is on understanding search engine decision-making and optimizing entities for topical authority, rather than outdated metrics like keyword density and backlink counts. Audit and optimization best practices are applied for long-term, sustainable growth.
Why Emedia UK Com?
There are a few key reasons why brands choose Emedia UK Com over other agencies:
- Cutting-Edge Approach: Emedia UK Com stays ahead of search engine algorithm updates and leverages advanced techniques like ML and NLP.
- Transparency: Detailed reports provide insights into work and results. There are no hidden fees.
- Education: The team shares the latest SEO knowledge through free courses, ebooks, case studies, and webinars.
- Results: Emedia UK Com has a proven track record of delivering positive ROI by driving qualified organic traffic, lower CPCs, and higher conversions.
- Customer Service: Direct access to Mike and the team for regular check-ins and communication.
Core SEO Services
Emedia UK Com provides a full range of search optimization services, including:
- Technical SEO Audits: In-depth audits using advanced tools to identify technical issues impacting SEO.
- On-Page Optimization: Optimizing page content, structure, HTML, and metadata for search visibility and crawler ability.
- Link Building: Custom outreach strategies to build high-quality backlinks from relevant sites.
- Local SEO: Optimizing Google My Business, Apple Maps, Yelp, and other local listings for local pack rankings.
- Site Speed Optimization: Analyzing page speed insights and optimizing page load times.
- CRO Optimization: Boosting on-site conversions by optimizing landing pages, forms, etc.
- SEO Consulting: Strategic guidance on SEO best practices.
- Reporting & Analytics: Regular ranking reports, traffic analysis, ROI tracking, etc.
Why PageRank is Not Enough
Unlike many SEO companies, Emedia UK Com does not focus solely on PageRank and backlinks. While quality links are still an important ranking factor, they are just one piece of the puzzle.
Search engines like Google are focused on understanding semantic search intent and providing the most relevant, authoritative results. They can now interpret text, images, videos, and other data formats to determine the topic and context of a page.
Just having a high domain authority score does not guarantee rankings. Pages need to demonstrate E-A-T (expertise, authoritativeness, trustworthiness) within a specific topic for the search engine to determine their relevance and usefulness for searchers.
This is why Emedia UK Com leverages SEO strategies focused on optimizing entities for topical authority – not just PageRank.