To be successful in the current SEO world, you must have the best SEO strategy and internet marketing information. Having been through thousands of case studies, websites, orders, videos etc, I’ve compacted valuable information to help you out. The strategy I have laid out will help you generate more traffic to your website.
Today, I will share the most effective strategies you will need to run a successful campaign. Sadly, I’ve discovered that many people randomly throw links at a site and wonder why things don’t work. Taking a holistic approach and crafting a concrete strategy gets you re sales, leads and traffic.
The SEO industry is hazy. Over the years in this field, I’ve heard countless times that the industry is difficult to survive since it changes rapidly. Granted, to some extent it does. Every year, there are many Google Updates. In reality, Links and Content are the two major drivers of SEO traffic and rankings.
This study by Ahrefs reveals the correlating factors of top Google rankings:
Links remain the number one factor driving rankings. SEO may be changing but the basics remain the same. Luckily, we have 'how' data to prove this.
That being said, we’ll show you to effectively prepare for the future.
In the recent past, we’ve witnessed Google shifting their focus on understanding content and search intent as well as topics. With Hummingbird, their algorithm, the company tried to understand the connection between synonyms, subtopics, topics and entities.
Google’s objective is to match all user queries to answers. Therefore, if the company can rate your document based on the probability that it’ll answer a query, then you’ll definitely rank higher. That explains the importance of links and content.
Google is getting smarter. The company is now focusing on searches on the basis of keyword by keyword as well as looking at the intention behind the search. Google now understands that some searches have similar intent.
Currently, you don’t have to build out several pages for every keyword. Instead, you should focus on creating pages based on topics. You can come up with one page and you will rank for various variations.
If Google can understand content better, then it won’t need to depend heavily on links as a ranking mechanism. While this is the case today, there’s evidence that things might be heading towards that direction. It explains why pages with longer content rank better. Chances are high that such pages will fully solve the problems of users.
Become an Authority
Becoming an Authority is easier than it sounds. It entails building out content that solves the problems of customers. The rule of thumb is to build topical depth which are long articles that address questions of users.
Get Great Links for your Content
Of great importance to note is that links remain the biggest ranking factor. However, quality is more important. ce search engine optimization is a long-term process, you need to focus on obtaining quality links to your site. By creating long posts and getting quality links, you’ll definitely boast massive traffic increases.
Initially, SEO used to focus on two things Rankings and Keyword. Today things are different. New school SEO involves topics (instead of keywords) and traffic (instead of rankings). The majority of traffic is beginner or mid cycle keywords. Keywords that people search for prior to making a purchase… Consequently, when you create that content, you’ll be able to capture more traffic. Additionally, you’ll be able to establish yourself as an authority thus building trust with your audience.
That way, you’ll MAKE MORE MONEY!
Conduct a real time audit of your website to establish whether there might be any underlying issues. The last thing you want to do is to build castle on sand. Has your website dropped in the past? If yes, you need to check whether you’re suffering any penalties through analytics, Webmaster Tools, etc. A cool tool you can use for this purpose is Google penalty checker. It will match up your traffic’s SEMRush graph to major Google updates. You’ll know whether there are major drops in traffic. Just know that recovering from some penalties is very difficult. Avoid spending too much time trying to recover your doomed site. Sadly, some will never recover regardless of what you do.
Defining your target audience is highly important. Who do you want to visit your site? That is the million-dollar question you must have an answer to. This is the first step before embarking on any marketing campaign. Defining your target audience helps to determine the keywords you want to rank for and the kind of content to create. Understanding an audience helps you to create plenty of ideas to rank for. Listen to customers and your market too …
By understanding your audience, you’ll answer all your customer’s questions and help them get solutions.
You must learn how to find many awesome keywords. Keyword research shouldn’t be hard. Actually, it’s very easy. To be on the safe side, divide this strategy into two groups:
To obtain effortless wins in SEO, utilize keyword research tools to discover keywords that you are ranking for on spot four or below. Google already notices you as relevant for certain terms, it’s only that you don’t rank for them in the top three pages for them.
By optimizing such pages and sending links to them, you will be able to increase your ranking faster compared to a new keyword. After that, you should establish the keywords that you’re not targeting yet. You can do this by competitive gap analysis. Basically, go out and find all sites of your competitors. You can utilize both indirect and direct competitors.
Once you have a list of these competitors, create a list of all Keywords they rank for. Exclude those you rank for. By now you will have a long list of keywords to target. That will help you to build out content.
It’s important to apply filters to those such as excluding high difficulty keywords and excluding useless keywords. To exclude the keywords you don’t need, put the CPC >£1.
Boom, now you have valuable keywords worth targeting. Now, you either need to optimize your present content for such keywords or create new content.
You not only need to build content, but also ensure pages are optimised with keywords and cover your topic in depth. Optimise the following:
You need to focus on building in-depth content that addresses all the questions of users. It’s prudent to create long posts 1000+ words. Such posts tend to rank better.
Have a vast list of keywords from the keyword research you conducted earlier. Build out content focused on the keywords. Ensure you add internal links to the content. Such type of content will go miles in making sure you target your clients with their problems and solutions. It will help to get them into your funnel. SEARCHEO Blogger can help you put your website on autopilot.
To get maximum value from your existing assets, it’s advisable to re-optimise your old blog posts. To drive rankings, creating internal links to your content is important.
Link building is a process used to get external pages to connect a page to your website. It is the most used in SEO. Link building has received much examination over the past years. Since late 1990s, links have been treated as votes by search engines. This is because of their importance in the continuing self-governing poll of web. In link building, many experts in search engine optimization remain divided. Many of us are helped to refine our strategies by Google search. It is very important to review your approach in link building. This will help it to suit you in the coming years.
In previous years, we have seen main developments in link building. Let us look why they are considered and how they can affect your strategies:
To employ a successful link building, it is good to first know the importance of link building and the way it works. A guide like this will help you learn:
At times, link building can get a bad rap. However, it’s actually what drives rankings. Unfortunately, most websites underestimate the number of links they require to rank. Additionally, a good number of sites suffer from penalties for over-optimizing their anchor text as well as creating unnatural profiles.
Do the following to kick start your link building campaign:
Begin with Diversity / Branding
You need to begin by giving your website plenty of diversity. It’s important to utilize a natural anchor text. You shouldn’t match commercial anchors. Do this in two ways:
If you are a local Manchester business, you’ll want to do a few extra things. Since local search queries bring up the Google map pack, you’ll want to make sure you rank there. Here’s how: